The launch of BioSilk Silk Therapy was yet another first since natural pure silk had never been used in hair care before. It was created as a weightless, leave-in silk replenishing and reconstructing treatment to repair, smooth and protect all hair types. This innovative leave in treatment for hair has led to the development of BioSilk Hair Color as well as a full range of hair care and styling tools. BioSilk Silk Therapy continues to be one of the company’s strongest product offerings, winning countless beauty awards throughout the years, and is recognized brand among 97% of women.